Internet and social media platforms are routinely used to advertise and communicate cleft/craniofacial team services and foster community among patients with a craniofacial difference. United States based teams have widely adopted the technology to market their expertise, and international surgery groups routinely use social media to engage a broad demographic in their work; both US based teams and international surgery groups use the platforms to fund raise. While photos on websites and social media lend themselves to lay person communication, out of context photos of patients with a craniofacial difference that do not adhere to standards of medical photography can be sensationalist and potentially damaging to the dignity of the patient.

 

The purpose of this interactive session is to review the ethical considerations in advertising cleft/craniofacial team services in both the US and for international surgery groups based on principles of the Helsinki Accords and concepts of informed consent, review and discuss de-identified advertising samples and discuss initiatives among craniofacial patient advocacy groups to change how patients are portrayed. At the end of this session, learners will be able to identify 3 core ethical considerations in advertising cleft/craniofacial team services in both the US and for international surgery groups, discuss efforts of patient advocacy groups for more patient centered and patient positive images, and apply these principles themselves in creating web based and social media communications. 

 

Continuing Education

Attendees must register, attend and evaluate each webinar to receive continuing education credit. Presenter disclosures can be found in the "Topics" tab in the speaker bio. This course will be available on-demand through November 6, 2021.

  • ACCME: ACPA designates this educational activity for a maximum of 1 AMA PRA Category 1 Credits™.  Physicians should only claim credits commensurate with the extent of their participation in the activity. The American Cleft Palate-Craniofacial Association is accredited by the Accreditation Council for Continuing Medical Education (ACCME) to provide continuing medical education for physicians.
  • ASHA: This program is offered for 0.10 ASHA CEUs (Intermediate Level, Professional Area).

  • NCNA:  This activity has been submitted to North Carolina Nurses Association for approval to award contact hours. North Carolina Nurses Association is accredited as an approver of continuing nursing education by the American Nurses Credentialing Center’s Commission on Accreditation.  To receive 1.0 contact hours nurses must attend at least 80% of this CNE activity and complete an evaluation.
Seminar Objectives
  • Identify three core ethical considerations in advertising cleft/craniofacial team services in both the US and for international surgery groups.
  • Discuss efforts of patient advocacy groups for more patient centered and patient positive images.
  • Apply the above principles in creating web based and social media communications.
Live Webcast Information
Start Time:
November 06, 2019 4:30 PM Eastern
3:30 PM Central, 2:30 PM Mountain, 1:30 PM Pacific
Add to Calendar:
Estimated Length:
1 hour
Registration Time Remaining:
52 days, 13 hours
ACPA Life Member Price:
$49.99
ACPA Member Price:
$49.99
ACPA Retired Price:
$49.99
Member Price:
$49.99
Student Member Price:
$49.99
Student Non-member Price:
$49.99
Transitional Member Price:
$49.99
Full Price:
$69.99
Ethical Considerations in Advertising Cleft and Craniofacial Care Services
Speaker Information
Amanda Gosman MD   [ view bio ]
Joyce McIntyre MD   [ view bio ]
Individual topic purchase: Selected
ACPA: ACCME
AMA PRA Category 1 Credit(s)™: 1.00
Accreditation Council for Continuing Medical Education (non-MD/DO)
AMA PRA Category 1 Credit(s)™: 1.00
ASHA
CEUs: 0.10
Products
Live Webinar + Archive
ACPA Life Member: $49.99
ACPA Member: $49.99
ACPA Retired: $49.99
Member: $49.99
Student Member: $49.99
Student Non-member: $49.99
Transitional Member: $49.99
Full Price: $69.99